It makes your App Store screenshots, finds your keywords, and translates your listing into every language — entirely on your Mac.
Screenshot tools upload your work to their servers. Storeboard doesn't have a server. Captions and translations are written by Apple Intelligence right on your machine — the app has no account, no analytics, no cloud and no tracking.
Every other workflow needs a designer, a translator, and an ASO dashboard. Storeboard is all three, natively on your Mac.
Frame your screens with captions, backgrounds and a live App Store preview.
Translate captions and full listing metadata for every market — one pass.
Keyword Popularity, Difficulty & Opportunity per country, steering your copy.
Every locale, every device, at Apple's exact pixel sizes — in a single pass.
Design, research and metadata in one native window. No browser tabs, no dashboard, no upload.
The whole App Store journey on your Mac, instead of five browser tabs and three subscriptions.
Device frames, custom backgrounds, 3D-tilted mockups, and captions where single words get their own colour, size or highlight — with a real App Store preview so you see exactly what shoppers see.
Design your screens one time, translate captions and your full listing into every language, and export every locale at Apple's exact pixel sizes in one pass. German runs 40% longer than English — so translated captions shrink just enough to keep your original layout, instead of wrapping over the device.
Popularity, Difficulty and Opportunity for any keyword — with plain-English verdicts, country-by-country comparison, and competitor intel: who ranks, how fast they're growing, and which title terms and languages the leaders share that you're missing.
Captions, listings and translations by Apple Intelligence, entirely on your Mac — or your own API key for frontier models. No markup, no subscription.
Type a prompt and generate mascots and decorative art right on your Mac with Apple Intelligence. Need real people? Search millions of free stock photos without leaving the canvas. Either way, one click cuts out the subject for a clean transparent sticker.
Every device and every locale exported at Apple's exact required sizes in one pass — no resizing, no guesswork, ready to upload.
Already shipped? Search your app by name and Storeboard pulls its live listing, screenshots and details straight off the App Store — your project is set up in one click.
Real downloads, revenue, impressions, conversion and ratings for your app — so you can see whether your keyword and listing changes actually move the numbers. Ratings tracking works with no API key at all.
Organize projects into folders, jump between them, and reuse your workflow across every app you ship.
Storeboard is a native Mac app for App Store optimization (ASO). It designs App Store screenshots with device frames and captions, researches keywords with per-country Popularity, Difficulty and Opportunity scores, and writes and localizes your listing metadata — all on your Mac, with nothing uploaded to a server.
Storeboard is free to download on the Mac App Store. The free version includes the full design studio, keyword research, and on-device AI captions and translations for up to three languages. A one-time Storeboard Pro purchase — no subscription — unlocks every App Store language, unlimited one-click rewrites, keyword comparison across countries, 3D device mockups, and performance tracking.
No. Storeboard has no server and no account system. Screenshots, captions, keywords and listing text are processed on your Mac. AI copywriting and translation run on-device via Apple Intelligence, or through your own API key if you choose to add one.
No. On Macs with Apple Intelligence, captions and translations run on-device for free. On other Macs you can bring your own API key (Anthropic, OpenAI or Google), or write captions yourself and still use the design studio, keyword research and localized export.
Storeboard exports Apple's exact required pixel sizes for iPhone, iPad, Apple Watch and Mac App Store screenshots — every enabled device and language in one pass, ready for App Store Connect. See the full screenshot size reference.
Yes. Search your live app by name inside Storeboard and it pulls the current listing, screenshots and details straight off the App Store into a ready-made project — so improving an existing listing starts from what's really live, not from scratch.
Yes — the Performance tab (Pro) charts your app's real downloads, revenue, impressions, conversion and ratings over time, so you can see whether a keyword or listing change moved the numbers. Ratings tracking works out of the box with no setup; the sales and conversion charts read your data via an App Store Connect API key that never leaves your Mac's Keychain.
Web-based screenshot generators upload your unreleased app screens to their servers and usually charge a monthly subscription for design alone. Storeboard runs entirely on your Mac, is a one-time purchase, and combines screenshot design, keyword research and localization in a single app. See the full comparison.
The reference material we wrote while building Storeboard — free, no email required.
Every pixel dimension for iPhone, iPad, Watch and Mac — and why you probably don't need most of them.
6 min read ReferenceYour ranking comes down to ~160 characters. What Apple indexes, and how to spend them.
8 min read ReferenceEvery localization is another keyword field. Which languages pay back, and in what order.
7 min read ToolsStoreboard, Helm, AppMeta, RocketSim, ASO.dev, ASOWay, fastlane and the web tools — organized by job, with honest trade-offs.
9 min read ToolsWhere snapshot and frameit shine, where config-file design hurts, and how the two workflows compose.
7 min read ASOThe five numbers that prove or disprove a change — impressions, conversion, downloads, ratings velocity.
8 min read ComparisonOne feature matrix: Helm, AppMeta, ASO.dev, ASOWay, fastlane and the web tools — including who can author In-App Events.
10 min read Vibe codingThe 60-minute first App Store listing for AI-first builders — no ASO background needed.
7 min readNo account, no email, no install — they run in your browser.
Paste your name, subtitle and keywords. See what Apple actually indexes, which words are wasted repeats, and how many characters you're throwing away.
Runs in your browser Free toolEverything before Submit — including the App Review fields that silently block submission and the rejection triggers worth pre-empting.
Progress saves locally ComparisonCloud tools, Figma, fastlane or a native app? An honest look at what each is good at — including where we're the wrong choice.
7 min readYou shipped alone — now you're the designer, translator and ASO analyst too. The shortest path through.
AgenciesWhy similar-looking client apps trigger Guideline 4.3, what NDAs mean for cloud tools, and the volume maths.
Flutter / RNOne codebase, two stores, two incompatible metadata systems. What actually differs, and why you can't reuse a listing.
Design, translate, and rank your App Store screenshots on your Mac, with AI that never sends your work anywhere.
Download on the Mac App Store
Storeboard