Storeboard/Screenshot tools compared

App Store screenshot tools compared (2026)

There are four ways people do this, and they're good at genuinely different things. Below are the approaches, then twelve tools by name. We make one of them, so this page includes the cases where you shouldn't use ours.

Last updated 14 October 2026

The four approaches

1. Cloud screenshot tools

Browser-based editors: upload your screens, arrange them on a template, export the sizes.

Good at: starting instantly with nothing installed, working from any machine, and team collaboration with shared links. If several people touch the listing, that matters.

Costs you: a subscription that runs whether you're shipping this month or not — and screenshot work is bursty, so you pay through the quiet stretches. And your unreleased interface is uploaded to someone else's servers, which is a shrug for some people and a dealbreaker for anyone under an NDA. Most are also design-only: no keyword research, no listing metadata.

2. Design tools (Figma, Sketch, Photoshop)

The generalist option, and a completely legitimate one.

Good at: total control. Anything you can imagine, you can build. If your screenshots need to be genuinely art-directed — custom illustration, brand-specific composition — nothing else comes close.

Costs you: the tool knows nothing about the App Store. It will let you export 1170×2532 into a slot that wants 1284×2778 and only App Store Connect will tell you. It has no concept of keyword fields, character limits, or localization sets. And every language means duplicating frames by hand — which is why teams using design tools so often ship English-only. The design was never the hard part.

3. fastlane (snapshot / frameit / deliver)

The open-source automation route: snapshot drives your UI tests to capture screens across simulators and languages, frameit wraps them in device frames, deliver uploads metadata and images to App Store Connect.

Good at: repeatability. If your screens change every release, this is the only approach where regenerating 60 images is a command rather than a weekend. It's free, scriptable, and runs in CI.

Costs you: setup and maintenance — you're writing UI tests whose job is posing your app for photos, and they break when your UI moves. It captures screens rather than designing marketing images: the caption writing, the visual identity and the ASO thinking are still entirely yours.

4. Native Mac apps (this is us)

Good at: the full path in one place — design, per-country keyword research, localized metadata, and pixel-exact export — with nothing uploaded and no subscription. On-device AI writes and translates captions, so fifteen languages is an export rather than a project.

Costs you: it's a Mac app, so there's no browser version and no team collaboration layer. It's a studio, not an automation pipeline — if you want screens regenerated in CI on every merge, that's not what this is. And it's opinionated about ASO, which is only a feature if you agree with it.

Side by side

The tools, by name

Twelve tools that exist and are maintained as of October 2026, grouped by approach. We checked each one's free plan on its own website; prices and plans change, so follow the links before you decide. We left out tools whose sites no longer load and generators whose device templates stop at years-old iPhones.

Native apps

1. Storeboard Mac app
   Designs screenshots for every size and language, plus keyword research and the translated listing, with nothing uploaded. This is ours. Free download; Pro is a one-time purchase.
2. Picasso Mac, iPhone and iPad app
   Frames simulator screenshots and lays them out as store screenshots, from an app on your Mac or iPhone. Free download with in-app purchases.
3. Rotato Mac app
   Renders 3D device mockups, images and video, offline. Best for hero visuals and promo video rather than a full localized set. Free trial; one-time purchase.

Web apps

4. AppScreens Web app
   Every store size, translation into 80+ languages and direct upload. The strongest browser option if you ship many languages. Free plan for up to 5 screenshots.
5. Screenshots.pro Web app
   Template-based sets for iOS and Android, with a developer API in alpha. Free Basic plan.
6. AppLaunchpad Web app
   A large template library for App Store and Google Play screenshots. Free to start.
7. AppMockUp Studio Web app
   A no-sign-up browser editor for store screenshots, including localized versions. Free, no account needed.
8. Previewed Web app
   3D device mockups and animations. Good for promo images and video. Free Lite plan.
9. Screenhance Web app
   Mockups, store screenshots and motion templates, with GIF and WebM export. Free plan: 3 exports a month, with a small watermark.
10. AppLaunchFlow Web app
    Screenshots, store copy, a promo video, icons and a landing page in one workspace, with an API and MCP access. Free to start.

Design and automation

11. Figma Web and desktop app
    Total design control with community templates. You manage sizes, languages and exports yourself. Free Starter plan.
12. fastlane frameit Command line
    Adds device frames and captions to captured screenshots from a config file. Pairs with snapshot for automated capture. Free and open source.

Which one? One language, one device, and you like designing: Figma. Many languages in a browser: AppScreens. Hero mockups and promo video: Rotato or Previewed. Screens that change every release: fastlane. The whole listing on a Mac, every language and size, nothing uploaded: Storeboard.

When not to use Storeboard

Genuinely — these are the cases where something else is the better answer:

• You regenerate screenshots on every release. If your screens change constantly, fastlane's automation beats any manual studio, ours included. Some teams capture with fastlane and design the marketing images separately — that combination works well.
• You're not on a Mac. It's a native Mac app. No browser version, no Windows build.
• Your screenshots are art-directed. If a designer is building custom illustration per screen, use their tools. We frame and caption; we don't illustrate.
• Several people need to work on the listing at once. There's no server, which is the privacy story — and also why there's no shared cloud workspace.
• You only ever ship English, one device. Our whole argument is the multiplication of languages × devices × keywords. One English iPhone set doesn't need this.

The question that actually decides it

Not "which tool is best" — that has no answer. It's what's your bottleneck?

If it's capture (screens change constantly), automate. If it's craft (the images must be exceptional), use design tools. If it's coordination (several people, one listing), go cloud. If it's everything else — the fact that shipping properly means ten screenshots × four devices × fifteen languages, plus a keyword field per country, plus a translated listing, and you'd rather be writing code — that's the gap we built for.

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