10 screenshots read from the live App Store page just now — what shoppers see today.
Localization reach
Every storefront below was asked for this listing directly: does it have its own copy, is it served the shared fallback, or is it already covered by the original language?
How a storefront earns “localized”
A storefront counts as localized when what Apple returns differs from the most common variant (the fallback everyone else gets) and is shared only by storefronts speaking the same language — which is what a genuine App Store Connect localization produces, and what a second English fallback does not. Storefronts that already speak the original listing’s language are counted as covered, not missing — serving US English to the UK is not a localization gap (though separate UK copy still counts when it exists).
- USUnited StatesNameTextShots
- GBUnited KingdomNameTextShots
- AUAustraliaNameTextShots
- CACanadaNameTextShots
- ESSpainNameTextShots
- MXMexicoNameTextShots
- FRFranceNameTextShots
- DEGermanyNameTextShots
- JPJapanNameTextShots
- BRBrazilNameTextShots
- PTPortugalNameTextShots
- ITItalyNameTextShots
- KRSouth KoreaNameTextShots
- CNChina mainlandNameTextShots
- TWTaiwanNameTextShots
- NLNetherlandsNameTextShots
- SESwedenNameTextShots
- NONorwayNameTextShots
- DKDenmarkNameTextShots
- FIFinlandNameTextShots
- PLPolandNameTextShots
- CZCzechiaNameTextShots
- SKSlovakiaNameTextShots
- HUHungaryNameTextShots
- RORomaniaNameTextShots
- HRCroatiaNameTextShots
- GRGreeceNameTextShots
- TRTürkiyeNameTextShots
- RURussiaNameTextShots
- UAUkraineNameTextShots
- ILIsraelNameTextShots
- SASaudi ArabiaNameTextShots
- INIndiaNameTextShots
- IDIndonesiaNameTextShots
- MYMalaysiaNameTextShots
- THThailandNameTextShots
- VNVietnamNameTextShots
Click a storefront to see the screenshots shoppers there get. Each tag (Name / Text / Shots) is one surface: Localized has its own version there · Covered already speaks the original language — nothing to localize · Fallback served the original listing
What to fix first
Ranked by how many points each one costs, not by how alarming it sounds.
Localize beyond the fallback listing
−14One project, not 4 separate problems — these all clear together: localized screenshots, localized description, localized app name, text vs screenshot localization. Shipping localized names, text and screenshots to the storefronts currently served the fallback recovers all 14 points; the per-surface detail is under “Every check”.
Every check
Reach & localization
62How much of the App Store this listing actually speaks to.
- Worth fixing
Localized screenshots
−6Screenshots have their own translated set in 9 of the 35 live storefronts that speak another language.
9/35 storefronts have their own screenshots
- Worth fixing
Text vs screenshot localization
−1In 1 storefront the description is translated but the screenshots still arrive in the original language — the most common and most costly ASO gap. (Storefronts that already speak the original language aren’t counted against you here.)
text 10 · screenshots 9 · real gap 1
- Worth fixing
Localized description
−4The description is localized in 10 of the 35 live storefronts that speak another language.
10/35 storefronts have their own description
- Worth fixing
Localized app name
−3The name is localized in 9 of the 34 live storefronts that speak another language.
9/34 storefronts have their own name
- Pass
Storefront availability
Live in 37 of the 37 storefronts checked.
37/37 storefronts
Screenshot set
100Whether the gallery uses the slots Apple gives you.
- Pass
iPhone screenshot slots used
10 of 10 slots used.
10/10 slots
- Pass
iPad screenshots
10 iPad screenshots on a universal app.
10 iPad screenshots · universal app
- Pass
Repeated screenshots
No repeated images in the gallery.
all unique
Metadata
100The indexed fields: name, description and how they open.
- Pass
App name length
The name uses 29 of 30 characters.
29/30 characters
- Pass
Keywords in the app name
The name carries a descriptor alongside the brand.
Headspace: Sleep & Meditation
- Pass
Description hook
The opening line works as a hook before the "more" fold.
Welcome to Headspace, your expert-led guide to mental health, mindfulness, and meditation. Whether you're navigating str…
- Pass
Description depth
Uses 3920 of 4000 characters.
3920/4000 characters
Freshness
100Whether the listing looks maintained.
- Pass
Release notes
The release notes describe the actual change.
Thanks for using Headspace! This update includes bug fixes and performance improvements. As always, if you run into any …
- Pass
Update freshness
Last updated 0 days ago.
0 days since last update
Social proof
100The public trust signals Apple prints next to your icon.
- Pass
Rating volume
973837 ratings.
973837 ratings
- Pass
Average rating
4.8 stars across 973837 ratings.
4.8 stars
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Fix the localization gap
Storeboard builds localized App Store screenshots and listing text for 39 languages on your Mac, then publishes them straight to App Store Connect. No server, no account, no subscription.
Download StoreboardAudit another appDownload action plan
The action plan is a .storeboardplan file: open it in Storeboard and it links your project to this app, enables the missing languages and queues the AI localization. Your first plan runs in full, free — see what one click does.
Already have Storeboard? Open this review in the app — every finding gets a Fix button that jumps straight to the right tab.