Storeboard

Storeboard/ASO Review/Instagram

Instagram

Instagram, Inc. · Photo & Video · Free

View on the App Store · App ID 389801252

86/100
Good 16 of 16 checks scored
Screenshot 1 Screenshot 2 Screenshot 3 Screenshot 4 Screenshot 5 Screenshot 6 Screenshot 7

7 screenshots read from the live App Store page just now — what shoppers see today.

Localization reach

Every storefront below was asked for this listing directly: does it have its own copy, is it served the shared fallback, or is it already covered by the original language?

How a storefront earns “localized”

A storefront counts as localized when what Apple returns differs from the most common variant (the fallback everyone else gets) and is shared only by storefronts speaking the same language — which is what a genuine App Store Connect localization produces, and what a second English fallback does not. Storefronts that already speak the original listing’s language are counted as covered, not missing — serving US English to the UK is not a localization gap (though separate UK copy still counts when it exists).

0/32App name0% of localizable storefronts
27/36Description75% of localizable storefronts
27/36Screenshots75% of localizable storefronts

Click a storefront to see the screenshots shoppers there get. Each tag (Name / Text / Shots) is one surface: Localized has its own version there · Covered already speaks the original language — nothing to localize · Fallback served the original listing

What to fix first

Ranked by how many points each one costs, not by how alarming it sounds.

  1. Localized app name

    −6

    The app name is identical in every storefront. The name is the heaviest keyword field Apple indexes, so a translated name is usually worth more than a translated description.

  2. App name length

    −4

    The name is 9 characters of the 30 Apple indexes. A descriptive keyword after the brand is usually free ranking.

  3. Keywords in the app name

    −4

    The name looks brand-only. Unless the brand is already searched by name, a descriptor after it ("Brand — Water Tracker") is the highest-weighted keyword slot Apple gives you.

Every check

Reach & localization

84

How much of the App Store this listing actually speaks to.

  • Pass

    Localized screenshots

    Screenshots have their own translated set in 27 of the 36 live storefronts that speak another language.

    27/36 storefronts have their own screenshots

  • Pass

    Text vs screenshot localization

    Screenshots are localized everywhere the text is. That is the right way round.

    text 27 · screenshots 27 · real gap 0

  • Pass

    Localized description

    The description is localized in 27 of the 36 live storefronts that speak another language.

    27/36 storefronts have their own description

  • Worth fixing

    Localized app name

    −6

    The app name is identical in every storefront. The name is the heaviest keyword field Apple indexes, so a translated name is usually worth more than a translated description.

    0/32 storefronts have their own name

  • Pass

    Storefront availability

    Live in 37 of the 37 storefronts checked.

    37/37 storefronts

Screenshot set

100

Whether the gallery uses the slots Apple gives you.

  • Pass

    iPhone screenshot slots used

    7 of 10 slots used.

    7/10 slots

  • Pass

    iPad screenshots

    6 iPad screenshots on a universal app.

    6 iPad screenshots · universal app

  • Pass

    Repeated screenshots

    No repeated images in the gallery.

    all unique

Metadata

66

The indexed fields: name, description and how they open.

  • Worth fixing

    App name length

    −4

    The name is 9 characters of the 30 Apple indexes. A descriptive keyword after the brand is usually free ranking.

    9/30 characters

  • Worth fixing

    Keywords in the app name

    −4

    The name looks brand-only. Unless the brand is already searched by name, a descriptor after it ("Brand — Water Tracker") is the highest-weighted keyword slot Apple gives you.

    Instagram

  • Pass

    Description hook

    The opening line works as a hook before the "more" fold.

    Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and…

  • Pass

    Description depth

    Uses 1361 of 4000 characters.

    1361/4000 characters

Freshness

100

Whether the listing looks maintained.

  • Pass

    Release notes

    The release notes describe the actual change.

    Performance optimizations and stability improvements for a smoother, more reliable experience.

  • Pass

    Update freshness

    Last updated 7 days ago.

    7 days since last update

Social proof

100

The public trust signals Apple prints next to your icon.

  • Pass

    Rating volume

    29539019 ratings.

    29539019 ratings

  • Pass

    Average rating

    4.7 stars across 29539019 ratings.

    4.7 stars

Share your score

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STOREBOARD ASO86/100Good

Fix the localization gap

Storeboard builds localized App Store screenshots and listing text for 39 languages on your Mac, then publishes them straight to App Store Connect. No server, no account, no subscription.

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Generated 2026-09-29 from Apple's public App Store endpoint. Re-run this review live for current numbers, or audit a different app.