StoreboardStoreboard/Resources
Free resources
Tools and reference material for shipping on the App Store. All free, all usable without an account, an email address, or downloading anything.
Tools
Free ASO Review
Paste an App Store link. See which of 37 storefronts have their own app name, description and screenshots — and which are quietly being served your base listing.
Runs in your browser Free toolKeyword field checker
Paste your name, subtitle and keyword field. See exactly what Apple indexes, which words are wasted repeats, and how many characters you're throwing away.
Runs in your browser Free toolApp Store launch checklist
Everything before Submit — including the App Review fields that silently block submission, and the rejection triggers worth pre-empting.
Progress saves locallyReferences
App Store screenshot sizes (2026)
Every pixel dimension for iPhone, iPad, Watch and Mac — and why you probably don't need most of them.
6 min read ReferenceApp Store keyword research
Your ranking comes down to ~160 characters. What Apple indexes, and how to spend them.
8 min read ReferenceApp Store localization
Every localization is another keyword field. Which languages pay back, and in what order.
7 min readBy what you're building
For indie developers
You shipped alone. Now you're the designer, translator and ASO analyst too — here's the shortest path through.
AgenciesFor agencies & freelancers
Why similar-looking client apps trigger Guideline 4.3, what NDAs mean for cloud tools, and the volume maths.
Flutter / RNFor cross-platform developers
One codebase, two stores, two incompatible metadata systems. What actually differs and why you can't reuse a listing.
Guides
Keyword research workflow
From seed keywords to shipped metadata — the whole path, including how the scores work.
8 min read ASOEnglish keywords by country
Four English storefronts, four keyword fields. The strategy for US/UK/AU/CA divergence.
7 min read ASOHow Apple indexes your keywords
The description myth, why repeated words are wasted, and the ASO advice that stopped being true.
6 min read App ReviewGuideline 4.3: rejected as a duplicate
What 4.3 actually targets, why legitimate apps get caught, and how to answer a rejection.
7 min read AllEvery guide →
Screenshots, keywords, localization and App Review — written for people shipping their own apps.