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Guides
How the App Store actually works — screenshots, keywords, localization and review — written for people shipping their own apps.
Storeboard vs every other ASO tool
Helm, AppMeta, ASO.dev, ASOWay, RocketSim, fastlane and the web tools in one feature matrix — including who can author In-App Events.
10 min read IndieThe zero-budget indie app marketing stack
Paid ads rarely pencil out for indie apps. The three channels that compound — search, localization, ratings — and the two-hour monthly loop.
8 min read Vibe codingYou vibe-coded an app. Now ship it
The app took a weekend with Cursor or Claude Code — the listing shouldn't take longer. A 60-minute first listing, zero ASO homework.
7 min read Vibe codingASO for vibe coders: rank without learning ASO
Development got 100x faster; discovery didn't. Doing ASO in the same generate-review-iterate loop you already use.
6 min read ASOHow much keyword data do you actually need?
Rank-tracking databases vs on-device scores — what each can tell you, honestly mapped to the decisions they serve.
7 min read ToolsThe best Mac apps for App Store optimization (2026)
Storeboard, Helm, AppMeta, RocketSim, ASO.dev, ASOWay, fastlane and the web tools — the Mac-native ASO toolchain organized by job, with honest trade-offs.
9 min read Toolsfastlane screenshots without the Ruby stack
snapshot and frameit are unbeatable for CI — and painful for design. When the config-file loop stops making sense, and what replaces it.
7 min read ASOHow to tell if your ASO is actually working
Impressions, conversion, downloads, ratings velocity — the five numbers that prove or disprove a change, and how to run a clean before/after.
8 min read ASOKeyword research: from first idea to live listing
Where seed keywords come from, how to read the scores, and how a tracked list becomes your actual metadata.
8 min read ASOEnglish isn't one market: keywords by country
US, UK, Australia and Canada each have their own keyword field, search habits and competitors. The strategy, in order.
7 min read ReferenceApp Store screenshot sizes (2026)
Every pixel dimension for iPhone, iPad, Watch and Mac — and why you probably don't need most of them.
6 min read ReferenceApp Store keyword research
Your ranking comes down to ~160 characters. What Apple indexes, and how to spend them.
8 min read ReferenceApp Store localization
Every localization is another keyword field. Which languages pay back, and in what order.
7 min read ASOHow Apple indexes your keywords (and what it ignores)
The description myth, why repeated words are wasted, and the ASO advice that stopped being true.
6 min read LocalizationShould you localize your App Store screenshots?
A decision framework — when localization multiplies your downloads, and when it does nothing at all.
5 min read App ReviewGuideline 4.3: why Apple rejects apps as duplicates
What 4.3 actually targets, why legitimate apps get caught, and how to answer a rejection.
7 min read DesignSeven screenshot mistakes that cost you installs
Most screenshots fail in the first two images. Here's where, and what to do instead.
6 min read