Do I need to upload every App Store screenshot size?

No. Apple requires one iPhone set and — if your app supports iPad — one iPad set. Provide the largest supported display size and Apple scales those images down for smaller devices. You only need to upload smaller sizes if you want a different design for them.

How many screenshots can I upload per app?

Up to 10 screenshots per device family, per localization. Every language you add gets its own set of up to 10, so a localized listing can hold many more images than an English-only one.

How many App Store screenshots are visible in search results?

Only the first two or three appear in search results, depending on whether they are portrait or landscape. Those first images do the majority of the persuasion, so the strongest message belongs on screenshot one.

Do App Store screenshots need to be different for each language?

They do not have to be, but each localization holds its own screenshot set. Uploading translated captions per language means shoppers read your value proposition in their own language instead of English.

Storeboard/App Store screenshot sizes

App Store screenshot sizes (2026)

Every pixel dimension the App Store accepts for iPhone, iPad, Apple Watch and Mac — plus the part most guides skip: you almost certainly don't need all of them.

Last updated 16 July 2026 · Maintained by the team behind Storeboard

The short answer

Upload one iPhone set at the largest size you support, and — if your app runs on iPad — one iPad set at 13″. Apple scales those down for every smaller device automatically. Everything below that is optional, and only worth doing if you want a genuinely different design per size.

iPhone screenshot sizes

These are the iPhone dimensions Storeboard exports. Portrait values are listed; swap width and height for landscape.

Display	Portrait (px)	Notes
6.5″	1284 × 2778	Recommended — the widely accepted default
6.9″	1260 × 2736	Newer large-display bucket
6.5″ legacy	1242 × 2688	Older large-display size, still accepted
6.3″	1179 × 2556	Optional — scaled from a larger set
6.1″	1170 × 2532	Optional — scaled from a larger set
5.5″	1242 × 2208	Legacy home-button devices

The trap here is that App Store Connect validates dimensions per display type. An image that is 1284 × 2778 belongs to the 6.5″ bucket — upload it as a 6.7″ asset and it's rejected, even though it's a perfectly good screenshot. This is the single most common upload failure, and it's why exporting at a known-good size beats resizing by hand.

iPad screenshot sizes

Display	Portrait (px)	Notes
13″	2064 × 2752	Required for iPad apps
12.9″	2048 × 2732	Previous generation, still accepted
11″	1668 × 2420	Optional

If your app supports iPad at all, you need an iPad set — Apple will not reuse your iPhone screenshots. This catches a lot of universal apps right at submission.

Apple Watch screenshot sizes

Model	Pixels
Ultra 2	410 × 502
Ultra 3	422 × 514
Series 10 / 11	416 × 496
Series 7–9	396 × 484
SE / Series 4–6	368 × 448

Mac screenshot sizes

Mac screenshots are 16:10 and, unlike iOS, they are landscape.

Size	Pixels	Notes
2880 × 1800	2880 × 1800	Recommended
2560 × 1600	2560 × 1600	Accepted
1440 × 900	1440 × 900	Accepted
1280 × 800	1280 × 800	Accepted

How many screenshots can you upload?

Up to 10 per device family, per language. That cap matters more than people expect: if you're replacing a set, you have to delete the old images before uploading the new ones, or you hit the ceiling mid-upload and the operation fails halfway.

But the number that actually decides your conversion rate is much smaller. Only the first two or three screenshots appear in search results. Everything after that is seen only by people who already cared enough to tap through. Put your strongest claim on image one and treat images 4–10 as supporting detail, not headline space.

Sizes × languages: the multiplier nobody plans for

Here's where the workload actually lives. Screenshot sets are stored per localization. Four device families across fifteen languages is not 4 sets — it's up to 60, each needing its own translated caption. Done by hand, that's a week. It's also why most apps ship English screenshots to every market and quietly lose the shoppers who don't read English.

Worth knowing

A localization isn't only a translation — it's another 100-character keyword field. Adding English (UK), English (AU) and English (CA) gives you three extra keyword fields aimed at the same language, with different search terms in each country. That's one of the cheapest ranking wins available. More on keyword fields →

Export every size, for every language, in one pass

Storeboard renders your screens at Apple's exact pixel sizes for every device and language — on your Mac, with nothing uploaded to a server.

Download for Mac

FAQ

Do I need to upload every screenshot size?

No. Provide the largest iPhone set you support and, for iPad apps, a 13″ set. Apple scales them down for smaller devices. Upload smaller sizes only when you want a different design for them.

Why was my screenshot rejected even though the size looks right?

Almost always because the dimensions don't match the display type you uploaded it under. Each bucket (6.1″, 6.5″, 6.7″, 6.9″) validates its own exact sizes. The image is fine — the slot is wrong.

Can I use the same screenshots for every language?

You can, and many apps do. But each localization keeps its own set, so shipping English images to Japan means Japanese shoppers read English captions — the single biggest, most-ignored conversion leak in App Store listings.

JPEG or PNG?

Both are accepted. JPEG at high quality is usually the better trade: visually identical for photographic screenshots at a fraction of the file size, which matters for shoppers on slow connections. Use PNG when you have hard-edged UI or flat colour that shows compression artefacts.

Apple's requirements shift as new hardware ships. The sizes above are the presets Storeboard exports and are kept current with the app — but for a submission-blocking question, Apple's own specification page is always the final word.